– The slides from the video, laid out so you can take notes when those “A-Ha!” moments strike.
– All the information in a point form checklist. Some people like it that way…I don’t judge.
– A complete Mindmap from my PAID course that teaches people how to build a Membership Site in just 2 hours. (NOTE: You will need XMind to view the mindmap file. Don’t worry, XMind is 100% free to use.)
I want to include a link to the Leadpages feature page HERE
This way you can read all the specifics right from their website.
What I’m going to give you is everything that I’ve used personally, along with examples.
You can make every kind of funnel you could possibly need.
For my business, and almost all businesses, it boils down to 3 Essential Funnels.
The Lead Generation Funnel
The Sales Funnel
Here is a Lead Generation Funnel from beginning to end:
My prospect arrives at The Landing Page:
After clicking the Call To Action button, they get a Leadbox asking for email address:
After the Opt-in, they arrive at a multi-purpose Thank You Page:
Finally, I have a set follow up series of emails that sends them to a free video course:
The best part about the video lessons, is that after you create the first page, you just duplicate and change a few things.
A 3-part video course took me just a few minutes to create all the lesson pages.
Next up is the Sales Funnel.
My prospect arrives at my Sales Page
After clicking the button to purchase, the next page is the Checkout Page:
Lastly, after purchasing my product, I have a Thank You page setup for my new buyers:
Again, in the interest of saving time and effort, all I did was copy my Sales Page, and turn off almost all the elements except for some text and the button to register their account.
Lastly, The Webinar Funnel.
My prospect arrives at my Webinar Registration page:
Then a simple opt-in to register for the Webinar:
The Thank You Page for the Webinar autoplays a video with confirmation about the registration.
They are also offered a related product that COMPLIMENTS but doesn’t COMPETE with the offer I present during the webinar.
If they click the button under my video, they arrive at a pricing page with each item leading to their own Checkout page:
Leadpages has constant updates on their Blog with helpful content.
Notice that I said ‘helpful content’.
Not just fluff and articles that entertain.
Case studies that you can copy and implement with the exact pages, copy and workflow.
I enjoy being on their list and I’m the kind of person that hates being on mailing lists.
Their library gives access to free images, infographics, and landing page templages.
And I have utilized all of those at some point, all of it high quality.
Leadpages has an active affiliate promotion service.
I love that you just have to click a link to reply and request affiliate tools.
They send over ready made email swipes to promote to your list.
They run new promotions like clockwork and do all the work, you hit send.
If this was 16 months ago…
I would say that Leadpages has great looking templates, but they are rigid.
Meaning, that you can turn off elements and hide them, but you couldn’t move them around.
HOWEVER…they have since introduced a drag and drop builder that lets you do just that.
Take an existing template and turn it into your own creation.
Or load up a blank canvas and start from scratch.
Lead Magnets on Autopilot
This is a great feature that can be used to send files along with your welcome email.
You promised a PDF download, so you can send it with the Lead Magnet feature.
Now you use your welcome email for more than just delivering the download link.
It also acts as a bit of a safety net, in my opinion.
If your initial welcome email mistakenly goes to a Spam or Promotions folder, your automatic Lead Magnet email has a good chance of hitting the Inbox and you could include a custom message about whitelisting your future emails.
Leadboxes for Content Upgrades means faster list building.
With a Content Upgrade in your blog post, your prospect can get a more enhanced version of the blog post, an additional piece of content, or maybe a full blown audio interview.
They just click the Leadbox image, text link, or button and then get a simple request for email address.
This ties into the automatic Lead Magnet feature and you have a powerful list building method.
Simple things like so:
Another Leadbox example:
The more Leadboxes, the better, because:
“Websites That Have 4 Times More Conversion Tools Generate 7 Times More Leads”
LeadDigits for Offline/Online Marketing
Using LeadDigits you can advertise in a lot offline locations to generate leads.
Even off your websites for mobile users with a quick sentence:
“Reading this on your phone? Just text ‘CONVERSIONS’ to 22444 to get your FREE report…”
Takes about 2 minutes to setup if you go slow:
Built in Analytics:
Built in Split Testing
Which website converted 20% higher than the other?
You can make each one of the funnels outlined at the top of the page using OptimizePress.
Each one of the funnels shown, can be built using their template library.
And you get total control with template Editor.
Each Row contains the Elements (text block, button, image, etc.)
Some real time saving features are being able to duplicate elements as well as entire rows of a website, which is very handy if it’s a long webpage with a lot of repeating content.
Built in Blog theme that you can use
This is great for me, because it’s a great looking blog theme that doesn’t take much work to completely personalize with my brand.
It is easy to update with new blog posts and it’s all done in the WordPress dashboard.
In fact, this website is running the OptimizePress Blog Theme right now!
You can create a Launch Funnel that you can turn evergreen
If you have wanted to do a product launch…
Or take an existing product and turn it into an evergreen launch you can easily set that up in Optimizepress.
Which means, every person that lands on your page will automatically go a perceived launch sequence so you don’t have to worry about releasing content on specific days for a full blown launch.
They will receive new content from emails in your autoresponder that match up perfectly with the launch content on your website.
You can also use the Launch Gate to make sure people join your list to view your prelaunch content.
If they try to view it without optin in first, they will get directed back to a Landing Page where you can capture their email address and they can access your prelaunch content.
OptimizeMember protects your content
OptimizePress comes with a free plugin for WordPress that lets you setup a membership site.
This gives you a secure location for your valuable content
Using the OptimizeMember plugin and a few of the lesson pages, and you have a complete recurring income membership website.
The best part is:
OptimizeMember gives you unlimited Membership options
I shall try to explain this better:
You get 10 levels of membership (Free, Bronze, Silver, Gold, etc..), and you can name them whatever you’d like.
The membership levels are structured so higher level members have access to lower level content.
You can also create custom ‘Packages’, which is where the real magic happens.
Even if someone is a higher member, they can’t access lower content with a Package applied.
Eg. A specific page requires Silver level membership. Silver members can access, Gold members can access.
Another page requires Silver member with ‘Marketing Package’. Only those members can access, Gold members, Platinum, Titanium…no access without that Package.
This means unlimited membership levels.
OverlayOptimizer is very similar to Leadboxes
Stats section is a new addition offering up some Analytics
What is the Verdict?
I want to state that I still use both products.
I enjoy both products and I know that if I had to start over and only have one, either one of them would serve my business needs.
But I have to choose a winner…
It would be Leadpages because of 3 simple reasons.
They have given me access to a TON of valuable courses which have covered List Building, Affiliate Marketing, Facebook Advertising, and Webinar Funnels. Any one of these courses would have easily sold for $500-$1000 per course.
They constantly provide valuable content and really their customers to succeed with their product by showing other customers case studies.
They are always looking to improve their product and make the customer experience a top priority.
P.S. In case you’re one of the people (like me) who skim to the P.S. before you read the page, here’s what this is about:
1. A comparison of Leadpages against a similar product, OptimizePress
2. Examples of the 3 Essential Funnels built in Leadpages
3. Which one I would choose if I had to pick just one of them, and why I would make that choice.
When I’m drawing out my funnel on a pad of paper, I always turn it sideways, landscape oriented.
This lets me plan out my customer journey in a linear way, with the left side representing the start of customers journey with me, and the right side is the end of the journey.
(Now when I say “end”, I’m talking about the end of that particular funnel. As part of maintaining a relationship and repeat business, there is NO END to the contact and interaction with my leads and customers.)
The next step for me, I write down what I want my customer to achieve at the end of the funnel.
This could be:
-Bought from Webinar
-Joined Membership Program
-Applied for Coaching Application
Once I’ve done the hard part of deciding on the product/service at the end of my funnel, all I have to do is fill in the pieces that will take a prospect to the end.
Let’s say I have an offer in mind for an information product.
Now instead of wasting a bunch of time and money creating a product…
-Doing creative work or spending money outsourcing it
-Editing videos for hours on end
-Creating materials for the course (and wasting time making it pretty, if you are a perfectionist, like me.)
-Hiring a copywriter and webpage designer for my online sales page (neither of which are cheap!)
I’m going to do things a little differently…
I’m Going To Pre-Sell My Product FIRST Then Create And Produce The Actual Product, But Only AFTER I Have ALREADY Been Paid By My New Customers
Here’s the best part:
During the whole process, I’m building a list of interested prospects, who then get moved to a second list when they become valuable customers.
And anything I need done, I can easily outsource now because I pre-sold my product, and I have money in the bank to cover the expenses.
This takes us to the next portion…
2. Assemble the pieces of your funnel
Now I’m going to take my landscape with my customer journey and start working toward the beginning, on the left hand side.
For my pre-sold product example:
My product is a 3 Week, Done-With-You training that is delivered via webinar. As well, my customers will get access to the recordings and worksheets/training materials.
The step before they get access to the product is going to be a webpage that tells them “Thank You for investing in yourself”. This webpage will also have their access/schedule details for the product.
I need a payment processor in front of that Thank You page make sure I get paid.
I’ll send them to the payment processor from a micro-sales letter. (I’ll explain why, in a moment)
My buyers will get the link to the sales letter from the webinar they have just been on.
I will have a list of people to invite to a webinar where I teach some valuable material
I’ll build a list (if I don’t have one already), by setting up a Landing Page where people can enter their email address in exchange for a valuable piece of content from me.
I have written out my sales funnel on paper by starting at the end.
I know what technical pieces I need, and how many webpages, so I don’t have to waste time when it comes to creating and assembling.
3. Create your marketing message
So now that I have the skeleton of the Sales Funnel laid on my landscape, I’m going to use some of the space below the funnel to insert some information.
What I want below the outline are things like:
-The names of the lists that I will have for prospects and buyers.
-What are some possible Headlines I can use on my Landing Page to get people to join my list based on what I’m giving away.
-What automated sequence of emails will I want to send out to my prospects.
-What automated sequence of emails will I want to send out to my buyers.
-What kind of inside language do I want to include in my marketing
-What sites, magazines, Forums, or Facebook groups can I use to learn more about my market.
Because I know…
More importantly than ANYTHING…
Is to research and learn about my market.
Because the more I learn about my market and their wants and needs, frustrations and fears, the easier it becomes to write any of the sales materials and emails sequences that I will need in my Sales Funnel.
It can seem a bit daunting to come up with headlines and sales letters…
But I promise you, the sales copy will almost write itself…
BUT ONLY IF you devote some time to learning about and researching your market.
4. Plan your traffic outline
Now before I send traffic to my Landing Page and start building my email list, I want to make sure I’m casting my net in the right waters.
-Where do my ideal customers/prospects hang out?
-Where to do the read about their problems?
-Do they spend a ton of time on Facebook, or do I find them on Twitter?
-Will some well placed Google Ads get me the kind of person who is likely to buy from me?
-Do I want to utilize Linked In and get my prospects through there?
Ulitimately I want to start with several sources of traffic.
One is a terrible number when it comes to anything in your business that you rely on, so I want to make sure I have several options for traffic.
Over time I know that some sources will produce more than others.
I might let a lot of leads but what good are they, if they are low quality and never actually take that step and buy from me.
My goal is to get super qualified leads into my funnel and let the automation do the rest.
Now before I go ahead and turn the key and start raking in money…
I have to do something WAY more important…
And that is…
5. Test your Sales Funnel
This step is vital to make sure all your kinks are worked out before I ever spend a dime on traffic.
And the best part…
It’s saves you tons of time down the road in support issues and unhappy customers.
And it’s quick to test out:
-Start at the beginning of your funnel
-Enter your email and join the list
-Did you get on the right list?
-Did you get the first email in the automation sequence?
-Did you get access to the free information?
-Did you notice any spelling errors in your emails?
-Did the links in the emails work for you?
-Did you wind up on the right place after you did a test purchase?
-Were you able to access support if you had a question or problem?
All questions you can easily answer inside of 30 minutes.
This makes sure there aren’t any issues, and keeps you looking good in front of your customers.
6. Apply traffic and test
Now it’s finally time to turn the key and let it run.
The hard work is done and now it’s time to monitor the analytics from our results.
We can then start to tweak and improve:
-Calls To Action
-Email Click Through Rates
Even small improvements in those areas can produce big improvements in our profits.